MIT Sloan School Professor Rebecca Henderson had a nice talk on what firms should do to implement strategy around sustainability, and why it is so hard to do new things in old organizations.
"...companies looking to act in fundamentally different ways, says Henderson, must prepare for overload, accepting and managing the fact that the business will be 'worse before better.' Becoming unstuck, says Henderson, means, measuring capacity, tracking resources, finding time to step back and make decisions, demonstrating a commitment at all levels of the company, and having serious conversations, from the mind and from the heart. In sustainability, concludes Henderson, we 'need to break the logjam between overload and strategy,' and we 'need to be very precise about what we want to do.'"
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