Michael Scott has TEN rules in business for his employees to learn. However, only four out of ten have been delivered to Ryan Howard in The Office. (Season 2, episode 4, The Fire.)
Rule #1 You have to play to win, and you also have to win, to play.
Rule #2 Adapt, react, re-adapt, act.
Rule #4 In business, image is everything.
Rule #5 Safety first, i.e. don't burn the building down.