Ian Ayres, a lawyer and economist at Yale Law school has a new book, Super Crunchers. The book shows that a new thinking by the numbers provides people with greater insight into human behavior and allows them to predict the future with staggeringly accurate results.
So far, I haven't got the chance to read it. However, according to Freakonomist Steven Levitt, it is fun to read and may also change the way you think. Here is a video introduction.